Users will soon have a new feature that allows them to reduce the amount of AI-created videos appearing in their streams. This initiative comes as the platform disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the next few weeks before a widespread launch. This advancement comes amid a surge in AI content, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Our research shows that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we intend to provide users the power to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are now over a billion videos on its app identified as artificially created. In total, over 100 mn media items are uploaded to the app every day, making AI content a limited percentage of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the level of artificial media they watch by opening the “manage topic” feature in the application and picking AI-made media. Other topics that can already be modified under the setting include news, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies oblige users to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
Furthermore, the service will now apply an “AI-made” label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar AI literacy fund for specialists and groups to create educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to training computer science.
Moderation Strategy
The platform has justified its content review process, amid discussion over proposals to make redundant numerous review team members in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation team in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content before it is viewed by humans. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is making a difference operate efficiently.”